TRADEMARK REGISTRATION

Build your brand.
Protect its name.

Get clarity on your trademark search, application and next steps—with guidance built around your business.
Entrepreneur holding a laptop beside a trademark sculpture

Make your next step clear.

Tell us what you’re planning. We’ll help you understand the next step.
We’ll use these details to respond to your enquiry.
Glass trademark symbol

THE BIG PICTURE

A distinctive brand starts with a clear identity.

Your business name, logo and product identity help customers recognise you. A trademark application is a step towards protecting that identity for the goods or services you offer.

Start by understanding what you want to protect, where it is used and whether similar marks already exist.

CHOOSE YOUR FILING FOCUS

What would you like to protect?

Your brand name

Explore a word-mark application for the name customers know you by.

Your visual identity

Consider your logo or distinctive visual mark as part of your filing strategy.

More than one brand asset

Discuss separate names, logos and product brands to understand the applications your plans may need.

Your brand deserves a clear plan.

Start with a search

Identify potentially conflicting marks before deciding how to proceed.

Choose the right coverage

Match your application to the goods and services your business offers.

Know what comes next

Understand the filing stages, documents and decisions ahead.

A name worth building on.

For founders choosing a name, businesses launching products and established brands expanding their offering.

  • New ventures preparing to launch
  • Product brands and online stores
  • Service businesses building recognition
  • Existing businesses reviewing brand protection

A clear checklist. A simpler start.

  • Applicant name, address and business details
  • The brand name or a clear logo representation
  • Details of your goods or services
  • Use details and supporting evidence, if claiming prior use
  • Authorisation and applicant-category evidence, where applicable

Your exact checklist depends on the applicant and filing basis.

From brand name to next steps.

01

Discuss your brand

Share your name or logo, business activity and plans.
02

Review the filing route

Review searches, relevant classes and the information needed.
03

Prepare the application

Confirm applicant details, documents and scope before filing.
04

Follow the progress

Track examination and publication. Objections or opposition may require further action.
Filing does not guarantee registration. Registry examination, objections and opposition can affect the outcome and timing. Request a quote that separates official fees, professional fees and any additional work.

How long should you allow?

Preparation and filing: timing is confirmed after the brand details, documents and filing scope are reviewed.

Registry examination: timing varies; queries or objections can add further stages.

Publication: a four-month opposition window follows journal publication.

Registration: follows completion of applicable requirements and resolution of any opposition. Filing acknowledgement is not a registration certificate.

FIND THE RIGHT ROUTE

Different ideas. Different protection.

Route What it focuses on When to explore it
Trademark Brand identifiers, such as names and logos You want to distinguish your goods or services.
Copyright Original creative works You create content, artwork or other original works.
Patent Qualifying inventions You have a technical invention to assess.
Company registration Creating a business entity You need a legal structure for your business.

These routes serve different purposes and may complement one another. Company registration does not replace a trademark application.

WHY TRADE INNOVATION

Your brand is part of a bigger business story.

Bring your registration, intellectual property and compliance questions into one conversation.

Start with your business

Discuss what you sell, who you serve and where you want to grow.

Understand the scope

Clarify the proposed filing, required documents and fee components before proceeding.

See the next step

Know which decisions need your input as the application progresses.

Business adviser on a phone call

CLIENT EXPERIENCES

Support that makes a difference.

“Most trusted place for trademark registration”

Vikram Yadav

“Very good, reliable, fast response, and customer support service”

Vishnu Agarwal

Client feedback published on the original Trade Innovation website. Excerpts shown.

YOUR NEXT CHAPTER

More support for what comes next.

Before you take the next step.

Clear answers to common questions. Have something else in mind? Let’s discuss it.
The right approach depends on what you want to protect and how the brand is used. Share both for a discussion about the filing scope.
An application can be filed on a proposed-to-be-used basis. If you claim earlier use, supporting evidence and a user affidavit are required.
Classes group goods and services. Your business activity determines the relevant classes; more than one may be needed.
The quote depends on the applicant category, marks, classes and work involved. Ask for official and professional fees to be shown separately.
Timing depends on Registry processing and whether objections or opposition arise. A filing acknowledgement is not a registration certificate.
No. The Registry decides after the applicable examination and opposition stages. A search helps assess risks but cannot guarantee acceptance.

Let’s talk about your brand.

Share your name, business activity and plans. We’ll help you understand the next step.